Tag Optimization
There are different HTML tags to be optimized with your keyword for search engine optimization. Some of these tags are very important, some are less important and others make no real difference in your search engine ranking.
The title tags are very important
Link tags are very important
Header tags are important
Alt and Meta tags are the least important
Title tag
Every page needs its own title tag. Your title tag must mention your primary keyword and perhaps one secondary keyword. It should be a single sentence of your keyword (s) and what your page is about and not listed like keywords.
Your title tag is what is displayed on your browser as the title for that page and it is extremely important in search engine ranking.
If you use a wordpress blog, this is automatically done for you as long as you have your keyword in that post title but if you use blogger, make sure you have your keyword (s) in the blog title.
Header tag
There are 6 types of header tags h1 – h6, the one you don’t want to ignore is h1. H1 must carry your keyword. You could also use h2 and h3 for each page you want to rank for. H2 and h3 should carry your secondary keywords
Link tag
This is used when linking to a page within your site or other websites. It is called the link tag or anchor text. Having your keyword in your link tags gives it more quality and is usually the most essential part of search engine ranking. If you doubt this ask Court he has been able to prove that the most important part of SEO optimization or the determining factor of how well you rank in search engines is quality link building using keyword anchor text.
If you want to rank for a keyword say SEO optimization then get a lot of anchor text link on that keyword and see what happens to your ranking.
Alt tag
This alt tag is used to describe an image in a page.
The alt tag is the least important in SEO. Infact it is not considered by some search engines at all because they are easily spammed. But it is good to still have this tag optimized with keywords because:
It is the text that is displayed when someone hovers around your image or when your image doesn’t display for some reasons.
The alt tag also allow for proper validation of your web pages
Some search engines still consider the alt tag for it ranking
To optimize the alt tag without spamming it use your keyword phrase instead of your main keyword, keyword phrase should not be more than 2 keyword terms and it should be in a word or sentence like ‘Tag optimization’ or ‘How to effectively optimize your HTML tags’
Meta Tag
This tag used to have a strong influence on search engine ranking until people started spamming it and search engines started giving it less importance. But it is still considered for search engine ranking. When optimizing your meta tag, endeavor not to spam it.
Follow these guidelines
Keyword meta tag
Use a keyword phrase instead of a single keyword
The keyword phrase (s) you use should be on your page
Use comma to separate each keyword phrase
Description Meta tag
Use keyword phrases in your description
Each page should have its own description
Your description should not just be full of keyword phrases but must make sense.
Most search engines display the first 160 characters so you should have your keyword phrases in your first 160 characters.
The above tags are the tags necessary for search engine optimization and if you optimize these tags properly when posting to your site it can increase your chance of ranking high in search engines
To get a practical idea of how tag optimization is done, search for your keyword in google and click on some of the sites displayed on the first page and check out its source (HTML)
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