How to write a blog post that is Search Engine Friendly
Tips to writing a blog post is to provide you a guide on how to write a blog post that is search engine and readers friendly.
Now that you have created a blog, one of the biggest challenges that lay before you is to provide valuable content on a regular basis that is search engine friendly and that can easily catch reader’s attention and keep them coming to your blog for more.
If you are yet to create a blog, then read the following articles and create a blog before proceeding on this article.
5 steps to creating a blog using the Blogger software
5 easy steps to create a blog with WordPress
Do not write a blog post just for the sake of writing one, whatever is worth doing, is worth doing well. And as for writing a blog post, why bother write one that search engine will not crawl and index and readers won’t get to read, because that is what will happen if you do not take the following tips into consideration when writing a blog post.
Tips to writing a blogpost #1
Know and use your keywords
What is the topic you are writing on? Note the keyword of your topic and endeavor to optimize your blog post with it. Optimizing your blogpost with your keyword simply means that you repeat your keyword (s) as much as possible in your content, but not just using it for using sake, it must all make sense. And use variations of the keywords.
For keyword help use Google adword keyword Tool
Tips to writing a blogpost #2
Use a catchy headline that appeal to your readers
Your headline is the most important part of your post, simply because it is the first thing your readers see. And it could determine whether your readers read your post or completely ignore it. So make it catchy, arouse your readers’ curiosity. And let it be a summary of your post in one sentence.
Tips to writing a blogpost #3
Make your point known from the first few lines
It is very necessary not to play around the bush of your topic at the first sentences, and keep the main point till the end of the article; because readers will never get to the end of that post if the point is not clear from the beginning. You do not have to beat about the bush just because you want your post to be long. If you do not have much to say on the topic make it as short as it gets, bringing out the point at the very beginning.
Moreover when you identify your keywords early in your article and make meaning of it, it helps search engines to know what your blog is about immediately it visits your blog, and makes the crawling and indexing of your blog quicker.
Tips to writing a blogpost 4
Write like you are talking to your readers face to face
One of the reasons readers prefer blog content is because it is less formal. So write your post like you are educating or giving advice to a friend. To be able to do that effectively it requires that you put yourself in their shoes in order to know what they are thinking about. What problem they have and what questions they might have in the area you are addressing and try to provide them the important answers in your post.
Tips to writing a blogpost #5
Use simple and clear words
Do not try to impress your readers with big grammar that they will not understand; use simple and clear English. People should be able to understand what you are saying without first consulting the dictionary. Feel free to use common expression that you can use with a friend and make it lively (humorous).
Tips to writing a blogpost #6
Use examples/ personal experiences when necessary
Readers pay more attention to a blogpost that seem to take them by the hand. To appear real to your readers, include your personal experiences relevant to that post, or use yourself as an example if you have once been in their shoes and tell them how you overcome the problem.
Tips to writing a blogpost #7
Express yourself freely
Do not just concentrate on writing on someone else’s idea; also give your opinion (s) in your post. When you do a research on a particular topic, you will see that almost all the ideas you get are the same. There is nothing you are writing on, that some else hasn’t written on before. So to make your post more interesting to the readers, express your opinions freely. Write what you think is obtainable not limiting yourself to what the so called guru’s say.
Like most bloggers think that a post should be concise since readers do not have enough time to read long posts. Well, though it has some truth in it, but my post are always long, because I think that if you want to help your readers solve a problem, you have to give details on how to go about it and I’m sure readers appreciate complete information.
But if you are writing a long post, make sure it is captivating and engaging that the reader just can’t stop reading until the end.
I think if you have something to say, say it, if you don’t make it concise. When it is just too long, have it in series/parts.
Tips to writing a blogpost #8
Use formatting techniques and links when necessary
If you are making a list, use bullet points to make it clear. Use font, italics or bold for emphasis. Give complete information by including necessary links that can give further information to the reader in that topic but do not abuse it by adding too many links. It is no fun opening 10 links from just one article!
Tips to writing a blogpost #9
Make it easy to scan your post
Break paragraphs and use sub-heading so it is easy for readers to scan through your post. Also use bullet points when making a list.
Tips to writing a blogpost #10
Check your spellings and grammar
Your post will be useless if people can’t understand what you mean in simple English. So it is very essential that you use a spell checker to review your post before posting, check for typographical errors and be sure your sentences makes sense before posting.
You could type your content in Microsoft word, copy and then paste on your blog, so it can help you to identify the errors in your content.
Use these tips as a guide when writing a blogpost and you will impress both search engines and your readers every time you post and have them rushing back for more.